We here at 4B have discovered the cheat code to winning some real ROI and it is this:



When it comes to any content on your site, we can’t stress it enough: writing for SEO is crucial for success! Whether someone is looking for a new cafe, or craft brewery, or culturally appropriated taco truck, they will almost ALWAYS start with a Google search.

As we mentioned earlier in our blog on what SEO is, you MUST create for users and not just search engines.

This is actually a pretty big challenge for most companies, which is why we have come up with a list of tips that will help you improve your content!

Now, before we go any further, we understand that there are two types of people who are reading this blog right now:

  1. Someone who is looking for tips on becoming a successful copywriter
  2. Someone who is far too busy running their business to develop new content, but is wise enough to know that they will benefit IMMENSELY from great SEO copywriting…in which case, let me refer you to our copywriting services page.

For those of you looking to become copywriting gurus, are you ready to start creating impeccable SEO content that will lead to conversions? Of COURSE you are, otherwise, you wouldn’t have clicked on my tempting headline!

Tips For Writing For SEO

SEO Is ALL About The Audience:

Create content for users, not just search engines! Write with the user’s intent in mind!

Sure, this seems like a given, but so many businesses continually fail to write to humans or to humans who are outside their organization…you know, those people that you WANT to be your next client or customer! Answer the questions they’re asking and connect with your audience.

Remember that if you are writing to please an AI or algorithm, you will be missing the end for the means, because the end should be a human reading and finding value in your writing.

Likewise, there’s going to be limited value in talking about product or service features. We get it – you want your blog to be a sales tool – but there are reasons salespeople have a smile on their faces, take you out to lunch at a nice restaurant, and defer conversations about the nuts and bolts. They want you to enjoy yourself and find value in their presence first and foremost. Make sure your writing is doing the same.

Make Headlines That Pop:

Your headline is the initial call to action and it is designed to capture your audience’s attention. It is what entices people to click, and no doubt, the very headline of this blog was optimized to your queries. (Yes, research is a part of this. More about this in a moment.)

Headlines with power words and numbers tend to get more shares on social media, and headlines that answer the “who, what, why, how, and when” to user questions will always benefit immensely.

Super business advertising tycoon David Ogilvy once said, “When you have written your headline, you have spent 80 cents out of your dollar.” Something to keep in mind when coming up with that title!
If you are struggling with that headline, check out this blog title generator from Inbound now.

Use Keyword-Rich Phrases:

All successful SEO content writing starts with one thing…keyword research. This is how you will determine the most relevant topics and keywords for your business.

Once you have determined your relevant, targeted keywords, start peppering them into your copy as well as your titles, meta descriptions, and headings (always have an H1!)

Whatever you do, DO NOT stuff keywords (don’t cram a ton of keywords in an attempt to manipulate site rankings in Google search)! Search engines could penalize you, even by removing your site from search engine results pages altogether. PLUS keyword stuffing can create an unpleasant experience for your audience as a whole.

Some tools to help you with keyword research:

Ensure Your Page Readability:

Nobody wants to trudge through difficult, thick, incoherent, and unreadable content. They want answers to their questions and they want them now!

Write in a conversational tone and use shorter phrases, shorter sentences, and shorter paragraphs. Format your content for readers that want to skim as this allows the mind to breathe!

Sure, we’re not all elbow-patch-tweed-blazer wearing professors of English who have mastered spelling and grammar, which is why some tools like Grammarly come in extra handy when it comes to polishing up content readability.

Structure Your Content:

Going hand-in-hand with readability is the structure of your content.

The back-end organization of your page is important for search engines as it lets them understand and determine the relevancy of your content to a specific user search query.

Make sure that you are using headers (H1s for titles and H2s for subtitles), title tags (the title of your page as it appears on SERPs), and meta descriptions (the HTML that summarizes your content for users and search engines.)

Visual Appeal/Images:

Did you know that images are processed by the brain 60,000x faster than the written word? People are visual creatures, and most of us process things based on what we see. Your reader will absolutely LOVE images that pop.

A good tip would be to include 1 image with every 100 words. This will help improve readability and break the monotony of the text.

Be sure to optimize your images’ alt-text as Google places a relatively high value on them! Include your keyword in at least one image, but ultimately describe the image in specific detail.

Shoot For A Featured Snippet:

Featured snippets are those tidbits of information that you sometimes see at the very VERY top of a Google search. They will appear when a user asks a question such as, “how do I write content for SEO?”

To land a featured snippet, make sure your content thoroughly answer questions in your content. Include numbered and bulleted lists if it is appropriate.

Utilizing all the tips listed above (keywords, images, structure, readability etc.) will always increase your chances of landing the coveted position zero on Google.

Track Your Keywords:

Now that you have unlocked the Contra cheat modes to writing for SEO you should be well on your way to creating killer content! However, there is one vital tip left that you need to consider:

How will you know if you’ve SUCCESSFULLY written for SEO if you’re not setting your targets and tracking your ability to hit them?! Are you planning on checking Google every week to see if you find yourself in the number 1 position?

Keyword tracking is how you will monitor and measure the success of all your hard work and SEO content writing efforts. Doing this will show you how well your website is ranking in Google search results.
You can check the search rankings for all of your keywords with the Swiss army knife of SEO tools, SEMrush.

Not only can you track your keywords using SEMrush, but you can also do keyword research, competitive research, blog audits, and find backlinking opportunities as well. SOLID!

There you have it! You should be all set! Happy SEO content writing, everyone!