Get A Personality Already: Is Your Company Voiceless?
Most companies lack a unique voice because they never define one, document it, or use it consistently across channels.
If every tech reseller scrubbed their name off their website, most of them would be indistinguishable. Same site structure. Same stock phrases. Same tone that reads like it was siphoned through a help desk script and a compliance checklist.
That’s because most companies—especially in the tech channel—treat brand voice like a garnish. A decorative sprinkle of (mostly generic) tone layered on after the fact.
But tone can’t be an afterthought.
It’s the one part of your messaging that can make people feel something before they buy. And in a market where everyone’s competing on specs, discounts, and a “deep engineering bench,” emotional resonance is one of the last real tools you’ve got to stand out.
This is how to find your voice and use it everywhere, from subject lines to support tickets, without losing your signal in the noise.
What Is Brand Tone of Voice?
Brand tone of voice is the way your company sounds across every touchpoint, whether that’s written, spoken, digital, or physical. It’s the clear, consistent personality behind the words that’s aligned with your core values and tells someone they’re hearing from you, even if your logo isn’t in the corner.
A strong brand voice reflects what you stand for, how you want to be perceived, and what kind of connection you’re trying to build with your audience. And when it’s done right, it doesn’t feel like a performance. It feels like a conversation that only your brand could have.
Why Your Tone of Voice Matters
A consistent, authentic tone of voice reinforces what makes your brand worth listening to in the first place. It turns everyday communication into something that moves people.
Enhance Customer Experience and Engagement
People buy products, but more than that, they buy interactions, impressions, and moments. The right tone can make even the most routine touchpoint feel like part of a bigger relationship. It signals that your brand knows who it’s speaking to and that you’re not just talking at them.
Build Recognition, Trust & Loyalty
When your voice is consistent across platforms and teams, it becomes recognizable. Trust builds from that repetition. Loyalty follows from resonance. Your audience starts to know what to expect, and they’ll lean in if what they hear feels grounded and human.
Differentiate Your Brand from Competitors
In the tech channel, especially, differentiation is a constant battle. Product specs can be copied, and prices fluctuate. But your voice is proprietary. When it reflects your values, fits your audience, and doesn’t sound like a warmed-over whitepaper, it becomes one of your most defensible assets.
The 12 Brand Archetypes
If tone of voice is how your brand speaks, then archetype is the role it plays in the story.
The 12 brand archetypes are personality blueprints. They help define the emotional territory your brand occupies. When used well, they bring clarity, consistency, and cohesion to every message. These archetypes give your voice an identity, something deeper to draw from than just adjectives.
Here’s a quick look at all 12, with familiar brand examples that live them well:
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The Hero
– Bold, determined, purpose-driven (Nike)
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The Magician
– Visionary, transformative, awe-inspiring (Disney)
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The Sage
– Wise, analytical, truth-seeking (Google)
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The Innocent
– Optimistic, pure, feel-good (Dove)
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The Explorer
– Adventurous, independent, curious (The North Face)
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The Creator
– Imaginative, expressive, original (Adobe)
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The Outlaw
– Disruptive, bold, nonconformist (Harley-Davidson)
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The Lover
– Passionate, emotional, indulgent (Chanel)
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The Jester
– Playful, irreverent, funny (Old Spice)
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The Everyman
– Friendly, relatable, grounded (IKEA)
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The Caregiver
– Nurturing, warm, selfless (Johns Hopkins Medicine)
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The Ruler
– Authoritative, structured, responsible (Rolex)
These archetypes are merely starting points, not boxy templates. Choosing the right one gives your tone boundaries and intent. So instead of chasing trends or trying to sound like whoever’s winning the algorithm this week, you sound like yourself.
Key Elements of an Effective Brand Tone
Once you’ve defined your brand’s archetype, you need a tone that supports it and sounds intentional across the board. These five characteristics are the foundation. They keep your voice aligned, recognizable, and ready to work across the entire customer journey.
Authenticity
People can spot a forced tone from a mile away. When your voice reflects your actual values, not just what’s trending, it builds credibility. Authentic tone doesn’t try too hard. It speaks from a place of truth, and that’s what makes it land.
Consistency
Your voice should be consistent, whether someone is reading your website footer or a sales pitch deck. Not identical in wording, but consistent in feel. That consistency reinforces your identity over time and makes you more trustworthy.
Clarity
No brand ever lost a customer for being too easy to understand. A clear tone of voice conveys the message directly, without unnecessary jargon or clutter. It respects the reader’s time and never leaves them wondering what you meant to say. People trust clarity. As I say (probably too often), clarity is kindness.
Resonance (Emotional Connection)
Tone isn’t just about how you sound—it’s about how you make people feel. When your voice resonates, it creates moments that stick and connect while it informs.
Versatility (Adaptability Across Contexts)
Strong tone travels well. It flexes across platforms without losing its shape. Versatility is what keeps your voice steady without becoming stale.
A Step-by-Step Guide to Developing Your Brand Voice
You don’t need to reinvent your company to find its voice. You just need to surface what’s already there and shape it into something consistent, usable, and real. This framework provides a clear path.
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Pinpoint Your Core Values
Start with what you believe in—not the sanitized version written for pitch decks, but the principles that guide how you operate, hire, sell, and show up. Core values are the internal priorities that shape your company’s behavior. These values become the backbone of your voice, helping it stay grounded and aligned across every message.
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Understand Your Audience
The best brand voices reflect who you are and who you’re talking to. Build out real audience personas. Get clear on their needs, language, expectations, and emotional drivers. If your tone doesn’t meet them where they are, it won’t matter how well-crafted it is.
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Audit Existing Communications
Take inventory of what you’re putting into the world—emails, ads, landing pages, support replies. Where does your tone come across strongly? Where does it fall apart? This step helps you identify gaps and inconsistencies that need cleaning up before anything new gets rolled out.
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Define Voice Characteristics & Tone
Use what you’ve learned so far to create a set of tone traits (e.g., “direct,” “helpful,” “approachable”) that support your brand’s archetype and values. Then add nuance: how do those traits flex in different scenarios? Friendly doesn’t always mean casual. Confident doesn’t mean loud.
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Document a Tone-of-Voice Style Guide
Put it all in writing. Your tone guide should be concise, clear, and actionable—something anyone, from a designer to a support representative, can use. Include voice traits, do/don’t examples, and notes on how tone shifts across contexts.
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Train Your Team & Implement Across Channels
A tone guide doesn’t work unless people use it. Walk teams through it. Build it into onboarding. Reference it during reviews. Most importantly, apply it everywhere—from your hero banner copy to your out-of-office replies. That’s how a voice becomes real.
Brand Tone of Voice Examples & Inspiration
Here are five standout tones that demonstrate how personality, values, and audience converge to create something distinct and lasting.
Playful & Encouraging — Duolingo
Duolingo has built its brand on lighthearted pressure. It mixes humor with gentle nudges, using a tone that’s fun, slightly chaotic, and always supportive. Whether it’s a push notification from the owl or a social post nudging you back to your lesson, the voice is unmistakably casual, confident, and geared toward progress without punishment.
Bold & Motivational — Nike
Nike’s tone is pure drive. It speaks in sharp, focused statements that rally individual empowerment. From “Just Do It” to campaigns like “You Can’t Stop Us,” Nike’s voice is declarative, high-energy, purposeful, and designed to hit people emotionally and physically.
Approachable & Quirky — Mailchimp
Mailchimp sounds like your friendly, clever coworker who’s good at explaining complicated stuff without making you feel dumb. The tone is casual but smart, with bits of oddball humor baked into everything from onboarding emails to product tooltips. It strikes a balance between creative and clear, especially when helping small businesses get started.
Professional & Inclusive — LinkedIn
LinkedIn maintains a polished, respectful tone across the board, but it’s not stiff. It communicates with confidence and clarity, using language that aims to include professionals across industries, roles, and backgrounds. The voice remains focused on connection, opportunity, and community, without overusing corporate jargon.
Humorous & Light — Old Spice
Old Spice leans hard into absurdity—and it works. From surreal ad campaigns to deadpan product descriptions, the voice is confident, weird, and self-aware. It pokes fun without alienating, using humor as a strategy to disrupt the category and stay top of mind with younger audiences.
Applying Voice Across Channels
Once your tone of voice is defined, the real work begins. Tone is useless when it languishes in a brand guide. It has to show up across every channel where your brand communicates. That means adjusting for format, not personality. A great voice adapts without losing its core.
Here’s how to apply tone of voice consistently and with intent across key channels.
Website
Your website sets the tone for everything else. It’s where your voice gets its first full test. If your homepage sounds friendly but your product pages read like a legal disclaimer, the inconsistency undercuts trust.
How to apply tone here:
- Write headlines that reflect your brand’s personality, not just your offerings.
- Use microcopy (form labels, CTAs) as small but powerful moments to reinforce tone.
- Match tone to layout. A voice that’s casual and fast-paced doesn’t belong in dense paragraph blocks.
A direct, confident tone might turn a generic CTA like “Learn More” into “See It in Action.” A more playful brand might go with “Let’s Do This.”
Social Media
Tone lives or dies on social. This is where brands either go flat or find their rhythm. Your voice needs to adapt to the format—shorter, quicker, more visual—but it still has to feel like you (mostly; there’s also a time and a place to veer hard from a defined voice on social — don’t fear appearing unhinged).
How to apply tone here:
- Define guardrails. What types of humor, slang, or trends are off-brand?
- Create content formats that naturally fit your tone (e.g., polls for casual brands, thought leadership snippets for authoritative voices).
- Carry tone into engagement, not just posts; replies, DMs, and comments matter.
Instead of replying “Thanks for the feedback,” a brand with a more human tone might say: “Really appreciate you flagging this—we’re on it.”
Email is where tone builds relationships. It’s often the most personal and direct line to your audience, so voice matters more than ever here.
How to apply tone here:
- Don’t separate marketing from transactional. Your voice should carry through everything from a promo blast to a shipping update.
- Subject lines and preview text should reflect the same tone you use in body copy.
- Rewrite default CRM text in your brand’s language—automated doesn’t have to mean generic.
Instead of “Your order has shipped,” a warm and witty brand might say: “It’s on the way! Someone’s about to have a good day.”
Customer Support
This is often the blind spot for brand voice. If you’ve taken the time to develop a clear tone, it should show up in how you solve problems, not just how you promote products.
How to apply tone here:
- Build tone training into support onboarding. Not just customer service etiquette, but language use.
- Develop response templates that reflect tone while leaving room for personalization.
- Define tone shifts for high-stress situations. How does your voice sound when apologizing, clarifying, or escalating?
A professional but approachable brand might say: “We’re sorry this didn’t meet expectations—let’s make it right.” That feels more human than “We apologize for the inconvenience.”
Advertising
Your ad voice is your public voice at scale. It needs to communicate value and urgency without sounding like an algorithm wrote it.
How to apply tone here:
- Lead with tone, not just calls to action. Start by writing ads the way your brand talks.
- Don’t try to be witty if your brand isn’t. But don’t default to robotic either.
- Use tone strategically in A/B tests to see what resonates while staying true to your identity.
Instead of “20% Off All Products,” a bolder tone might say: “Your gear upgrade just got cheaper.”
Bottom line: A brand voice that only works on the homepage is a style choice, not an authentic voice. A genuine tone is evident in every message, every format, and every interaction. If your voice holds steady while your channels shift, that’s when customers start recognizing it without any visual clues.
Dos & Don’ts for Your Brand Tone
Below are some practical dos and don’ts to keep your brand voice on track, along with a few examples of what happens when it goes off track.
Dos
Be clear.
Even the smartest voice falls flat if it’s hard to follow. Prioritize clarity over cleverness, especially in areas where users need to take action (CTAs, onboarding flows, error messages).
Be audience-focused.
Write for your reader, not your stakeholders. If your tone doesn’t reflect how your audience speaks—or wants to be spoken to—it’s just noise.
Be warm (or real, or bold—whatever fits your brand).
Your tone should have a personality, but it doesn’t need to perform. A confident brand doesn’t need to shout. A helpful brand doesn’t need to sound like a call center rep. Stay human.
Be consistent.
If your homepage sounds casual and your support documents read like they were ghostwritten by a lawyer, something’s off. Consistency builds trust.
Be adaptable.
Your tone can flex without breaking. A good voice knows how to shift gears between a product announcement and an apology email without sounding like two different companies.
Don’ts
Don’t over-jargon.
Industry terms are acceptable. Buzzword soup is not. If your sentence needs three acronyms and two hyphens to explain a benefit, rewrite it.
Wrong: “Leverage cross-functional synergies to accelerate scalable outcomes.”
Better: “Work better together—faster.”
Don’t fake humor.
If your brand isn’t funny, don’t force it. Awkward jokes or try-hard one-liners erode trust faster than silence.
Wrong: “Oopsie daisy! Looks like something went kablooey. 😜”
Better: “Something went wrong—we’re on it.”
Don’t write like a terms and conditions page.
Default legal-speak kills tone. You can be compliant and human.
Wrong: “We are not liable for delays caused by third-party service interruptions.”
Better: “Shipping delays? We’ll keep you posted—and make it right if anything goes off track.”
Don’t assume tone is just a marketing thing.
Your voice should show up in every department—product, sales, support, and HR. A disconnected tone represents a missed opportunity to reinforce your identity.
Measuring & Maintaining Consistency
Staying consistent with your voice over time takes regular check-ins, real metrics, and a willingness to adapt when things drift.
Monitor Engagement & Brand Sentiment
If your tone is landing, you’ll see it in the way people respond. Observe how your audience engages with your content. Not just in clicks, but comments, replies, reviews, and brand mentions. Track what kind of tone drives interaction and where it might be missing the mark.
- Use social listening tools to gauge sentiment across channels (we love Sprout Social for this)
- Watch for tone disconnects between high-performing and low-performing content
- Include tone feedback in user surveys and post-purchase reviews
If your audience starts sounding more like your brand than your team does, you’re doing it right.
Refresh Existing Content to Align with Your Voice
Regular content audits should include a tone check. Does this still sound like us? If not, update the language to match your current voice.
- Prioritize high-traffic pages and evergreen assets
- Flag inconsistencies during product or campaign launches
- Build tone updates into your QA process, not just grammar or SEO checks
Voice consistency is about future output, not just fixing what’s already out there.
Where to Take Your Brand Voice From Here
A defined tone of voice makes you easier to trust, easier to remember, and harder to compete with. It sharpens every message, on every platform, for every audience.
But getting your voice right is only half the job. The rest is putting it to work.
Next Steps That Move the Needle:
- Audit your existing content. What still sounds like you? What doesn’t? Start there.
- Build or revisit your tone guide. Don’t just list traits; include examples, use cases, and clear guidance for each team.
- Roll it out cross-functionally. Voice isn’t marketing’s responsibility alone. Bring in product, sales, support, HR—anywhere communication happens.
- Train your team. Host tone workshops and create quick-reference tools. Make your voice easy to use, not just easy to admire.
- Measure what matters. Track how tone affects engagement, conversions, and sentiment. Treat it like any other growth lever.
When your brand sounds unmistakable, everything else gets easier: selling, scaling, growing. So take the next step. Pump up the volume.
Ready to turn this into something your team can actually use? Grab our free worksheet to define your tone, shape your brand personality, and apply it across your site, emails, and more.
It’s Expensive To Rebrand, but It Costs More if You Don’t
Rebranding a business often comes with risks, but the rewards make it well worth the effort.
Businesses kickstart rebranding efforts for a number of reasons, such as a change in location, a shifting market, the need for new consumer perception, an outdated feeling to the brand, or a company merger. While rebranding adds marketing expenses, it’s often necessary to move to the next level of success with consumers.
For anyone living in the vicinity of a real pizza joint, Domino’s ranks low on the list of slices. Plenty of people have a nostalgic soft spot for the delivery chain, but that can likely be attributed to a lack of late-night pizza options and a good amount of mind-altering substances.
For all the flack it receives from pizza purists, Domino’s isn’t bad. Even without the aid of liquid courage and other recreational substances, the company’s pizza presents a solid option, especially when put up against the chain’s major competitors.
Domino’s uptick in quality can be attributed to a 2010 rebranding kicked off by CEO Patrick Doyle and his team. When Doyle took over as CEO, the company’s profits were as flimsy as its pizza crust, stock prices were stuck at $8.76 per share, and the pizza—generally considered to be some of the worst one could imagine choking down—wasn’t faring any better.
Doyle’s rebranding of Domino’s constituted a two-pronged approach: Improve the product and embrace technology. First, Doyle himself appeared in commercials. He essentially apologized to consumers for the terrible product and promised to “work days, nights, and weekends” until the pizza improved. As for technology, Doyle recognized that Domino’s isn’t just a pizza-making business, it’s also a pizza-delivery business. With that in mind, the company drastically improved its online ordering system, complete with a state-of-the-art app.
The turnaround was immediate and remarkable. Customers embraced the boldness of the ad campaign and the new ordering technology. In 2016, less than six years after rebranding, the share price for Domino’s skyrocketed to nearly $160.
What Is a Rebrand?
The Domino’s rebrand centered around Doyle’s rallying cry that “Failure IS an option.” Essentially, Doyle and Domino’s at large took a chance and sought to transform a legacy company into a technology-enhanced, nimble, category-disrupting machine. The gamble clearly paid off.
That’s the essence of a rebrand. When a company rebrands, changes to logo, slogan, mission, vision, values, name, market, or target audience are all on the table. Rebranding builds a new brand identity and changes how the brand is perceived among customers, competitors, and collaborators. It’s all in the interest of attracting a new audience, bringing old customers back into the fold, staying relevant, standing out among competitors, and improving overall brand awareness.
When Should You Rebrand a Business?
With the ability to influence action, your brand is your company’s most valuable asset. Customers gleefully show loyalty toward one brand over another on a regular basis. Just ask people why they prefer Heinz ketchup over Hunt’s; more often than not, it’s because they grew up with Heinz.
In 2000, when the iconic American ketchup brand suddenly pivoted and released a line of absurd ketchup colors in sleek squeeze bottles, consumers were baffled. Heinz EZ Squirt featured colorful entries like “Funky Purple” and “Blastin’ Green.” While the company enjoyed an initial sales boost, the novelty wore off quickly, and the EZ Squirt brand was pulled from the shelves by 2006.
The short shelf life of Heinz’s rebrand demonstrates that there’s a wrong time for a rebrand. So, is there a right time?
If your brand no longer reflects the company’s vision, values, and mission, then it might be the right time for a rebrand.
Other reasons to rebrand include:
- Expansion into new locations: A brand refresh could be in order if you’re expanding to international markets where your current logo or messaging doesn’t translate.
- Entering into new markets: Repositioning your business to target new customers might require a rebrand, as you’ll need to connect with a new audience.
- Mergers and acquisitions: When two brands come together, it makes sense to find a fresh brand for the new entity rather than making two previous brands duke it out.
- Outgrowing your old brand: A proper rebranding injects new energy into your business, your people, and, perhaps most importantly, your customers.
- The need to overcome negative perception: The previously mentioned Domino’s rebranding illustrates this best. A strong rebrand can act as a consumer palate cleanser.
Since Heinz maintained their flagship product while they maneuvered toward the technicolor nightmare of EZ Squirt, they only partially rebranded; however, it remains a stark reminder that novelty should never be a reason to rebrand. The capital required is far too high! It would have been wiser to conduct some market research instead.
How Common Is Rebranding?
The general consensus is that even companies that are household names will go through a rebranding every 7-10 years. One incredible example of this cadence is Pepsi, which has experienced a major rebranding 11 times in its 122 year history, and that doesn’t count the company’s minor brand shifts, such as Diet Pepsi and Pepsi Zero.
Similar storylines have played out with other companies like Starbucks and Apple, two highly recognizable names that have rebranded numerous times.
How Long Does It Take To Rebrand a Company?
“Patience is a virtue.” That’s one oft-used phrase that won’t be rebranded anytime soon. According to rebranding experts, the average rebranding process takes 12 to 18 months to complete from beginning to end.
The process requires more than shifting color patterns. You need to dive into a protracted timeline, complete with upfront research, design conceptualization, brand identity design, engagement campaign implementation, trademark approval, and launch.
What Are the Risks of Rebranding?
Change can be terrifying, and with good reason! When you’ve established your brand over many successful years, the mere thought of scraping what you’ve built in favor of a new approach can be excruciating. There’s no guarantee the shift in focus will work, and if it doesn’t work, your previously loyal audience might just move on.
The Risks of Rebranding:
- It will cost money: Rebranding is an investment in your company’s future. As with any investment, you need to drop some cash in order to make it happen. Depending on the type of rebranding—brand refresh, brand reboot, brand overhaul—it could cost anywhere from $30,000 to $250,000.
- You might lose customers: Not all of our current customers will be on board with a rebranding strategy. Some might even feel insulted that a brand they’ve come to know and love has altered its appearance and/or approach. But you can’t make an omelet without breaking a few eggs. The hope is that the rebranding effort will attract new customers and a wider audience.
- It might be a tad chaotic for a while: Customers, and even team members, could express confusion or frustration as the change is taking place. Internally, you can get ahead of the chaos by constantly communicating with the team your intentions and reasoning behind the rebranding effort. On the external side of the equation, issue press releases, social media campaigns, and newsletters to keep the public aware of what’s going on.
Why Is Rebranding Not Always Successful?
It’s easy to say that the previously mentioned Heinz rebranding ultimately failed because no one wanted purple ketchup. But in truth, unsuccessful rebranding efforts meet their doom because of an array of problems.
One of the main reasons a rebranding will fail is the company in question not conducting enough market research.
Before taking the plunge with a total or even a partial rebrand, it’s a good idea to dip your toe into the market and find out what might work and what might not work for your company. One of the greatest rebranding miscalculations of all time occurred when Coca-Cola switched to New Coke in 1985. Consumers responded with swift anger, pouring New Coke down sewer drains, while one consumer even filed suit against the company. After 77 days, the previous version of Coke was brought back as “Coca-Cola Classic,” a genius rebranding and marketing spin in its own right.
A modern day approach to market research would have saved the soft drink company a lot of money. Analyze the industry, target markets, and the competition, and run focus groups or brand monitoring software to measure brand perception and the potential impact of a rebrand.
Market research provides invaluable insight into all of the factors that could potentially impact your bottom line after a rebrand.
- What tools does your target audience use to find products and services?
- Which competitor is most able to answer your target audience’s questions?
- What does your buyer see as trending in your industry?
- What influences purchases from your target audience?
- What is the overall feeling about your particular brand as it’s currently constituted?
- Is there a demand for the type of rebranding you’re targeting?
4B Marketing is a Hubspot Platinum Partner. As such we have access to a wealth of marketing research tools that can help you read your target audience.
Most Successful Company Rebrands
There are plenty of rebranding success stories to counter the corporate hiccups that were Heinz EZ Squirt and New Coke. Along with Domino’s, many different companies kicked off rebranding campaigns to rousing success. Here are a few of the most noteworthy:
LEGO
Everyone remembers playing with LEGO as children, and that was the company’s problem. In the eyes of consumers, LEGO was an outdated toy of a bygone era. At one point in 2003, the company was $800 million in debt. But then in the mid 2000s, the company rebuilt itself and diversified its products. It culminated with “The Lego Movie” in 2014 and “The Lego Batman Movie” in 2017. Thanks to its constant innovation, the LEGO brand could now be considered the “Apple of toys.”
Dunkin’
Some rebrandings just make sense. When you hear the word “Dunkin’,” sure you think donuts, but you also think coffee, sandwiches, avocado toast, and an entire lifestyle. As such, the company dropped “Donuts” from its name in 2018 and rolled out new logos, brand messaging, and ad campaigns. Now, when a consumer says “I’m going to Dunkin’,” it’s no longer a colloquial shorthand, it’s the actual company name.
Old Spice
Before rebranding as the company we know today, Old Spice truly lived up to the “old” in its moniker. Consumers viewed the company as stuck in the past, offering an odor that reminded them of their grandparents. That wasn’t what any company would want to be known for. It all changed with a rebranding effort that spun Old Spice into something sensual and alluring. Without changing its logo, Old Spice changed public perception through a clever ad campaign.
How To Rebrand a Company: 4B Marketing, Your Digital Rebranding Agency
The first step to rebranding your company is to stop and consider your options. With all the pitfalls associated with a rebrand, it’s crucial you start on the right foot. As we’ve seen in this article, rebranding is expensive and can change your audience’s perception of you, often for the worse. That’s why it’s incredibly important to talk to a trusted partner first. A skilled marketing company can help you outline your brand’s needs and collaborate with you on a plan of action.
4B Marketing will walk you through your rebranding strategy step by step, offering counsel and reasons for every decision we recommend along the way.
We specialize in:
- Developing your business reason for rebranding. Are you trying to accelerate growth? Has your brand grown stale in the eyes of consumers? Pinpointing the reason for the rebranding can help inform decisions moving forward.
- Researching your target audience. It’s hard to overstate how important solid market research is. The information you glean from market research tells you everything you need to know about why and how one rebrands. As a Hubspot Premium Partner, we have access to a wealth of research tools.
- Developing messaging around your brand strategy. The right kind of messaging conveys your brand’s mission to consumers, informing them of your intentions and the reasoning behind the rebranding effort.
- Building your brand identity. Our content creators and designers will develop the visual elements and storytelling of your brand.
- Building your website and deploying marketing collateral. Your website must immediately match your new branding, as should all marketing material going forward.
- Maintaining consistent visibility in the marketplace. A rebranding effort that doesn’t meet your audience where they are is a wasted rebranding effort. We keep your new message moving with consistent attention and extensive marketing campaigns.