The 4B Process

We’re not a large agency with hundreds of clients, and that’s the way we like it. We curate our partner list just as you curate solutions for your customers. We only work with people we like and who love us in return. It ensures an enjoyable and successful experience for everyone, including the end customer. New clients meet each member of the team from the CEO to the Creative Director. You’ll get to know us, and we will get to know you, because, like any other relationship, we have to choose each other to work well together.

Discovery is the first and most essential step of our process. We dig deep to get a comprehensive understanding of your business, your operations, your short and long term business goals, and, most importantly, the needs and challenges of your customers. What does success look like to you? Where do you want to be in one year? In five? During this phase, we dive into the competitive landscape. The process is similar to a supercharged SWOT analysis, but we prefer to think of it as an engaging conversation with a new friend.

We’ll review the information gathered during discovery to validate our understanding. It’s crucial that we don’t miss anything and that our understanding of your goals is clear. If this sounds simple, that’s because it is, but it’s the only way to ensure we don’t miss anything. Not everyone speaks the same language. We need to make sure you’ve been heard and understood.

We understand each other, and our team knows your business, your goals, your competitors, your strengths and your weaknesses. Our skilled strategists pick the tactics, tools, and timing to create a roadmap customized to meet your short and long term business goals.

We love to strategize, but ideas are worthless without execution. Our involvement in the implementation of your marketing plan varies based on your business needs. For some clients, execution is a shared responsibility, and others opt to have our team run their marketing operations end-to-end. It’s up to you.

To us, transparent reports are vital. You need to know how you’re doing and, more importantly, how we are doing. Our reporting options are customized to your needs, and we can provide everything from a simple scorecard to deep-dive reports with metrics and information to please the most stringent data nerd.

There’s always room for improvement. Optimization isn’t just a step in the process; it’s an eternal task that begins when we kick-off your marketing plan. Analytics are continuously monitored to improve performance, lower costs, and speed-up results. If things don’t work out as planned, we pivot. It’s that simple.

We find what works, your business wins, and we celebrate. Drinks are on us.