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PASSION

We’re passionate about what we do and the industries we serve. We’re also passionate about helping reduce your risks and costs and improving business outcomes beyond your wildest dreams. 4B is driven to tell the stories of the incredible brands, services, solutions, and products that push professional industries forward.

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CREATIVITY

You have to be creative to be a great marketer. Fortunately, we have teams of creative individuals at every level of our organization. We don’t want to do the same thing everyone else does or use the same formulas and strategies. 4B creates new concepts that break – and move – boundaries. Our creativity helps clients meet their goals – and imagination makes us feel alive.

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FAMILY

We’re a family here at 4B, and we’re committed to supporting each other both in the workplace and outside of it. It’s part of our culture, and part of what makes being a part of 4B more than just a job. We extend that same sentiment to our clients as well. We’re also parents, husbands, and wives, with each of us having a family of our own. Take your child to work day is a big deal at 4B!

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OPEN-MINDEDNESS

We keep our minds open so we can do our best work. And we’re not afraid of taking risks. After all, great marketing is bold, innovative, and often disruptive. No idea is a bad idea until we’ve tested, modified, and analyzed our concepts, campaigns, and results. 4B approaches every project through the eyes of a child – always learning, always observing, and constantly evaluating to get the best results.

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INTEGRITY

We hold ourselves to the highest standards of integrity in all our actions, from our work to the treatment of our clients. That includes a commitment to full transparency of our activity and reporting. We strive to do the right thing, despite financial consequences, in all cases and at all times. It’s the only way we can sleep at night!