Which Social Media Platform Should My Business Be On?
In this new attention economy, utilizing social media is paramount for your business strategy as it is a great way to increase your brand’s…
What is SEO?: A Philosophical Take
By now we are all aware of the basic principles of SEO, and a good deal of us understand that search is a critical channel in some way for every…
5 Simple Steps to Prepare for Success During a Recession
As of the time that I am writing this (March 2020) unemployment is on the rise, manufacturing is slowing down and both a worldwide pandemic and…
No, Advertising and Marketing Are Not the Same Things
From the outside looking in, advertising and marketing can appear to be synonymous. They both present consumers with a message in hopes of hacking…
Marketing is Actually a Subset of Digital Marketing...
…Or at least I am fairly certain it is. Look, I know what you’re thinking…in this day and age, it seems to be fashionable to make bold, outlandish…
How to make a more effective light rail ad.
Bar Louie is a chain gastropub with several locations in my fair locale of the Denver-Metro area. In all, as best as my research could reveal, they…
What Does SEO Cost?
Before I answer what SEO costs, I think it’s important to talk about what the wrong price to pay for SEO is. I recently met with a small…
The Meaning of Life
Inspirational quotes usually strike me as aspirational porn, fairly meaningless aside from momentarily revving you up, relied upon by people who are…
Does Your Brand Even Deserve Attention?
It’s now been a week since I attended the Denver Digital Summit, and it’s been just a little over two months since I made the leap from…
How can I tell which keywords are driving my sales?
Very recently, I showed you how to find which keywords were driving traffic to your site from search. While this can prove very important to…