How can I tell which keywords are bringing traffic to my site?
Search engine optimization is a weird beast to most business owners. I can’t tell you how many times I’ve been in a room with a…
A/B Website Experiment: Next vs. Month Name
One of our client’s launches monthly flash sales of exclusive products. In order to help grow this client’s audience of buyers,…
The frugal guide to becoming a marketing copywriter.
Making a career change is a marketing problem – and one that has a solution.While it might feel initially like a stretch to make this claim, I…
Marketing Lessons From the Story of a Band with Fake Followers
Real Band, Fake FollowingLast week we learned of the band Threatin, who mounted a European tour based on a large online fan base that was fake. As of…
Why advertisers should care about a Bing / LinkedIn ad relationship
Big news out of the Microsoft camp this week. Bing Ads platforms will now leverage data from another Microsoft owned platform, LinkedIn. This is big…