Unlocking Channel Growth with Insider Secrets From Top-Performing Partner Programs

Hosted by Sam Grise, Director of Strategy, 4B Marketing, with guest Julie Crescenti Heck, Head of Global Partner Marketing at Ordr.

Finding (and Filling) Cybersecurity Jobs in 2025

Hosted by Sam Grise, Director of Strategy, 4B Marketing, with guest Brad Rager, CEO and Founder of Crux.

Finding the Joy and Value in Social Media for B2B Brands and Businesses

Hosted by Sam Grise, Director of Strategy, 4B Marketing, with guests SJ Gingras,Social Media Designer and Manager and Aaron Rosenbluth, Director of Content of 4B Marketing

Forget What You Know About Tech Channel Marketing and MDF

Hosted by Sam Grise, Director of Strategy, 4B Marketing, with guests Tyler Jacobson, Director of Marketing and Aaron Rosenbluth, Director of Content of 4B Marketing

AI’s Role in Revolutionizing the Tech Channel’s Future

Hosted by Sam Grise, Director of Strategy, 4B Marketing, with guests Tom Brunn, Vice President, Channels at Vation Ventures & Troy Cogburn, VP, Chief Technology Evangelist at Vation Ventures

Redefining Engagement and Innovation in Tech through Content and Social Media

Hosted by Sam Grise, Director of Strategy, 4B Marketing, with guests 4B Marketing Director of Content, Aaron Rosenbluth, and SkyFi’s Director of Marketing, Tom Babb

Defining Your Difference: Finding Your Genuine Edge to Shorten Your Sales Cycle

Hosted by Sam Grise, Director of Strategy, 4B Marketing with guest “The Tech Sales Coach,” Dave Elsner

Keeping a Customer Is Cheaper: Ways to Improve Customer Retention

Hosted by Sam Grise, Director of Strategy, 4B Marketing with guest Nik Sanchez, VP of Sales at Switch Automation

7 Easy Tips for B2B Lead Generation and Sales Success

Hosted by Sam Grise, Director of Strategy, 4B Marketing with guest Dave Colliver founded Colliver Technology Group (CTG)

TECH CHANNEL SORCERY: MAKE YOUR COMPETITION INVISIBLE TO PROSPECTS

Hosted by Sam Grise, Director of Strategy, 4B Marketing with guest Michael Hopfinger, Vice President of Client Success, Vation Ventures